To love God without zeal, is not to love him, because it is not a loving him as God

The nature of holy objects are such, so great and excellent, so transcendent and of unspeakable consequence, that we cannot be sincere in our estimation and seeking of them, without zeal.

If it were about riches or honours, a cold desire and a dull pursuit might serve the turn, and well beseem us; but about God, and Christ, and heaven, such cold desires and endeavours are but a contempt.

—Richard Baxter, 1615-1691